BETA NZ FINDS A NEW HOME

BETA Motorcycles now has a new home in New Zealand under the Euromoto Co. umbrella. Having been pioneered in the off-road market by South Island distributor/dealer Precision Motorcycles, the italian manufacturer will now have a powerhouse behind it, hopefully upping the Beta profile right across NZ. Below is the official press release from the new Distributors.

“A New Kiwi Home For Beta Motorcycles”

“Italian motorcycle manufacturer, Beta Motorcycles, has found a new home in New Zealand with Euromoto Co taking on the distribution rights for the Tuscan brand.

As a division of the wider Triumph Motorcycles New Zealand group – which itself hosts much-loved brands including Triumph Motorcycles, Aprilia, Piaggio and Moto Guzzi – Euromoto benefits from the company’s strong link to many of New Zealand’s favourite dealerships.

As such, the NZ penetration and presence of the brand can only strengthen with the confirmation of Euromoto as the country’s new Beta distributor.

The intended dealer network is currently planned to remain a small core dealer network of seven (7) dealers, with a supporting service agent network of up to 15 dealerships. These will be confirmed over the coming months.

Not only that, Beta will be promoted digitally as Beta Motorcycles NZ with a soon to launch e-commerce website (to be found at betamotorcyclesnz.co.nz) which is currently being tailor-made for the brand.

Euromoto wishes to acknowledge the previous importers who have assisted to build a profile for Beta within NZ over the past years. As such, Euromoto would like to announce both Precision Motorbikes in Christchurch and NZ Trials in Kapiti as the first dealers of the new Beta dealership network.

We are very excited to be involved in the new era with Beta and the eventual launch of the all-new models for 2020, with the arrival date of the new metal looking to be around October 2019.

More information on the new models, the dealer and service agent networks will be announced soon on our new web platform.”

About Beta Motorcycles

Company name: Betamotor S.p.A.

President: Ing. Giuseppe Bianchi

CEO: Dr. Lapo Bianchi

Head office: Pian dell’Isola, Rignano Sull’Arno - FI - ITALY

Established: 1905

2019 Vehicles sold: 21.500 units

Number of employes: 170

1905 The origins. The Società Giuseppe Bianchi was founding in Florence for producing handcrafted bicycles.

“We inspire fun and enjoyable riding to off road enthusiasts by providing a complete range of motorcycles. Beta is more than just a motorcycle manufacturer.

We produce and sell bikes for everybody who wants to have fun!”

Beta is a relatively small Family orientated; well heeled Italian company based in Tuscany that develops its own 2 & 4-stroke motors for its line of enduro & trials bikes.

The factory has 4 production lines, marketing, export, R&D, spare parts, accessory and technical divisions with a passionate long-term staff, with a considerable amount of the components manufactured on site or under Beta’s control.

Beta, being the only real enduro alternative in Europe, and having experiencing exceptional market share over the past few years, finds itself now competing for 2nd and 3rd in most European markets.

With seven (7) World Trials Championships and Steve Holcombe on the top of the World since 2016, A couple of World Junior Titles with Matteo Cavallo and Brad Freeman, who was also E1 World Champion last year, Beta has truly made its mark in both Enduro and Trials.

ENDURO
The Enduro range offers the RR, the World Champion engine. It’s available both in 2T and 4T displacements: 125-200-250-300 cc 2 stroke and 350-390-430-480 cc 4 stroke. The line-up is extended with the Xtrainer 300 and a full range of models built for young riders, from 2 stroke 50cc mopeds to 125cc 4 stroke bikes.

TRIAL
The EVO 2 or 4 stroke: designed and built for ensuring higher performances in terms of lightness and dynamics, it sets the bar higher in the trials bike segment. The range consist in 125/250/300/300SS 2T and 300 4T.

For more history and information on Beta go to www.betamotor.com/en/our-history/