NEWS: FORBES AND DAVIES SELLS MOTORCYCLES

The New Zealand distributorship for revered motorcycle brands CFMOTO, Kymco and Sherco will shift to Forbes and Davies. The move comes after a mutual agreement was reached between the current distributor, Australian-based company Mojo Motorcycles Pty Ltd and Forbes and Davies (NZ) Ltd, who are both subsidiaries of MotorCycle Holdings Limited.

NZ’s own Hamish Macdonald racing the World Enduro Championships on board his Factory Racing Sherco 300 Four-Stroke

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Mojo Motorcycles introduced CFMOTO into the New Zealand market in 2014. Sherco and Kymco subsequently followed in 2015 and 2020, respectively. Following a comprehensive market study and thorough business analysis, the senior management team elected to transition the distribution of motorcycle whole goods and genuine spare parts to Forbes and Davies via a phased approach over the coming months, expected to be finalised by December 2023.

This strategic decision will improve synergies between businesses with the vision of offering a higher level of service and a broader range of products to the New Zealand dealer network and customer base.

Michael Poynton – General Manager, Mojo Motorcycles “It has been an honour and privilege to establish such iconic motorcycle brands in the New Zealand market. Mojo has enjoyed considerable growth in NZ in recent times, to the point we were looking to expand our local operations just prior to our acquisition by MotorCycle Holdings last October. Naturally, this presented an array of opportunities that were

unavailable to us beforehand. It became clear that consolidation and transitioning the NZ distribution to Forbes and Davies would not only ensure continued growth but yield the best long-term outcome for all stakeholders, including our loyal and passionate dealer network and customer base. We thank them for their many years of support and continued support beyond.”

John Holding – General Manager, Forbes & Davies

“For Forbes and Davies, it makes great sense to add motorcycle distribution to our stable of sensational products. As one of New Zealand’s leading powersports importers and wholesalers, we have strong industry relationships and intimate local market insight, which will enable us to enhance our product offering further. We’re pleased to carry on the great work of the Mojo Group and look forward to their continued collaboration in growing the CFMOTO, KYMCO and SHERCO brand experience in New Zealand. We have invested heavily in expanding our infrastructure and staffing at both our North and South Island locations in preparation for this exciting addition and to ensure the continuation of our market-leading support to our dealers.”

David Ahmet – Managing Director, MotorCycle Holdings

“We believe that transitioning the importation and distribution of motorcycles, ATVs, and scooters (including electric models) to Forbes and Davies will present significant growth opportunities to expand our market share and coverage for these iconic marques in New Zealand,” he says “This strategic move is mutually beneficial for all stakeholders, and we are extremely confident that Forbes and Davies’ formidable reputation and local market knowledge, coupled with the Mojo Group’s extensive product knowledge, proficiency and continued development, will elevate all facets of the brand experience for New Zealand customers.” Mr Ahmet concluded.

The transfer of distribution will occur over the coming months and is expected to be completed by the end of 2023. Dealers and customers should observe minimal impact during this time, with a seamless transition planned by the three parties for the continuity of customer service, motorcycle and service parts supply and warranty administration. A strong, nationwide dealer network is imperative to delivering ongoing success and consumer confidence. Consumers are more likely to purchase from brands who have a presence in their local community and provide assurance via aftersales support. Anton Giacon will continue in his current role, working closely with dealers to drive continued sales growth of the CFMOTO, KYMCO and SHERCO brands.

About Mojo Motorcycles

The Mojo Group is a motorcycle, scooter, ATV, electric motorcycle, and genuine spare parts and accessories importer and distributor operating in Australia and New Zealand, with a 150-strong dealer network. It is headquartered in Altona North (Vic) in a purpose-built 5,000-square-metre distribution centre, backed up by a 2,000-square-metre facility in Yatala (Qld) to increase total warehousing capacity to 2,500 vehicles. Brands include CFMOTO, Sherco, KYMCO, and Landboss.

About Forbes and Davies

Forbes & Davies (NZ) Ltd is one of New Zealand's oldest and largest wholesale distributors of tyres, accessories, apparel, and aftermarket parts for the motorcycle and powersports industry. The company first started trading in 1947 as Motor Imports Wholesale Ltd. Operating out of two modern warehouses. Their main warehouse and head office are based in Glenfield, Auckland, and their South Island branch warehouse is in Rolleston, Christchurch.

Their product range includes some of the world's top brands, including METZELER Motorcycle Tyres, ARAI Helmets, O'NEAL MX Apparel, OGIO Powersports Luggage, MAXIMA Racing Oils, FORMA Boots, IXON Motorcycle Apparel, Silkolene Oils, Muc-Off Motorcycle Care.

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